brandlogo is a brand and movement that encourages self-discovery, empowerment, and gut health.

Founder's Inspiration

A Vision for Well-Being

founder

AJ | Anubhav Jain

FOUNDER

  • My passion for health and well-being began during the 10 years I lived in Australia (2000–2010). Surrounded by an abundance of convenient and healthy options, I witnessed firsthand how these choices empowered people to lead healthier lives. As an Australian citizen, returning to India was an eye opener, the market lacked similar accessible options.
  • This realization fueled my drive to empower Indians to make healthier choices and lead happier, more fulfilled lives. From 2010 until now, I have spent most of my time building ventures, products, and services that support this vision and have provided us with tremendous insight and experience in the FMCG market.
  • In 2023, to further pursue this vision, I established The Wellbeing Collective (TWC) in the UK and started the pursuit of building our inaugural brand, Gutsy. The brand focuses on providing targeted gut health solutions designed to help individuals achieve optimal well-being, break free from limitations, and focus on what truly matters.
founder

AJ | Anubhav Jain

FOUNDER

The Gutsy Evolution

A Journey from Inspiration to Innovation.

2000-2010
Inspired by the Australian Culture of Health & Wellness.
I lived in Australia for 10 years where I was struck by the abundance of convenient, healthy options readily available to everyone. Upon returning to India, I noticed a stark contrast – the market lacked similar convenient, health-conscious choices.
2010
We launched Natural People on returning to India.
Natural People was born from a desire to empower Indians to make healthier choices and we curated some of the world's finest natural health products, herbal remedies, and supplements which gave us tremendous insight and experience into the FMCG market.
2013
We saw a Marketing opportunity & developed a sugar-free Probiotic supplement.
As awareness of gut health grew in India, fueled by brands like Yakult, we saw a market opportunity and created a sugar-free probiotic supplement that was tastier, more convenient, and more effective. However, due to high costs, we had to shelve the project.
2022
A setback in my Health Journey led me to the discovery of Gut Microbiome.
While recovering from COVID-19, I discovered the profound impact of the gut microbiome on overall health. It's not just about digestion! The gut plays a crucial role in immunity, metabolism, and even mental clarity. It truly is the cornerstone of a healthy life.
2023
Revisited the Probiotic Supplement we created in 2013 with a renewed focus.
The Gutsy vision took shape, focusing on a holistic approach to gut health that addresses the root causes of gut imbalance, not just the symptoms. We formed a dedicated team of medical experts and researchers to delve deeper into the gut health challenges and developed cutting-edge technology to assess one’s gut health via our Gut Assessment tool.
2024-2025
The Build & Launch of Gutsy: Offering targeted solutions and personalised recommendations.
Gutsy is launched, offering personalised solutions for optimal gut wellness. These plans combine our unique synbiotic formula (prebiotics, probiotics, essential nutrients, and herbal extracts) with tailored diet and lifestyle recommendations.

Rooted in Science, Personalized for You.
Holistic Path to Lasting Gut Health.

Say goodbye to quick fixes. Embrace solutions designed for your unique needs.

The Gutsy Approach.
Step 01

Understanding you

We start with a comprehensive Gut Assessment, designed by medical experts, to identify health markers that reveal insights into your gut health challenges.
Step 02

Personalized Recommendations

Based on your results, we provide personalized diet & lifestyle recommendations along with a targeted synbiotic solution, combining probiotics, prebiotic, essential nutrients & herbal extracts.
Step 03

Achieve your Health Goals

With personalized guidance and consistent commitment, you will reach your health goals—unlocking a new level of vitality and well-being, from the inside out.
A preview into our

MANUFACTURING UNIT.

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  • Secure & Fast Delivery

  • 90-Day Gutsy Guarantee*

  • Third Party Tested for Safety & Authenticity

Every step we take is designed with your health and safety in mind.

Committed to Your Trust, Health and Results.

We hold ourselves to the highest standards of safety, efficacy, and transparency. All of our products are backed by science, tested rigorously, and manufactured to meet strict safety guidelines.

Meet the Gutsy Team

AJ | Anubhav Jain

FOUNDER

AJ | Anubhav Jain

A passionate advocate for holistic well-being, Anubhav brings over 20 years of global experience in building and scaling Tech and FMCG ventures. His expertise spans product development, strategic leadership, and forging high-impact partnerships. Having identified opportunities to revolutionize health practices, Anubhav leads Gutsy with a vision to empower people to live healthier, purpose-driven lives.

PARUL BAHL

Head of Nutrition & Wellness

PARUL BAHL

A Passionate Clinical Nutritionist, Diabetes Educator and a Yoga Teacher with 14+ years of experience in driving innovation in health and wellness. Parul’s extensive background includes leadership positions, spearheading quality audits and serving as a training faculty at prominent organizations at Medanta - the Medicity, Healthifyme and more. With expertise in therapeutic nutrition and Gut Health, she is committed to promoting holistic wellness on a global scale.

Prasun Mazumdar

Creative Lead

Prasun Mazumdar

An artist at heart and strategist by experience, Prasun brings over 20 years of creative leadership to Gutsy. Specializing in brand identity and impactful storytelling, he has shaped iconic campaigns for global brands like Royal Enfield, Samsung, and UNESCO. His vision ensures that Gutsy’s message of holistic well-being resonates powerfully.

Aditya Singh

Performance Marketing Lead

Aditya Singh

Aditya is a visionary marketer with over 15 years of expertise in scaling businesses and launching ventures in the health and wellness industry. With a deep understanding of customer behaviour, strategic planning, and innovative technologies, he has driven success for brands like Tata, Dabur, and ITC, ensuring Gutsy’s solutions reach those who need them most.

Niroj Bhandari

Scientific Advisor

Niroj Bhandari

Johns Hopkins-trained clinician, public health professional and a Sommer Scholar with a background in medicine, clinical research, and health system innovation. Expertise in evidence-based interventions for chronic diseases, strategic planning, and advancing wellness through data-driven insights. Committed to Gutsy’s mission of empowering individuals with innovative solutions to enhance gut health and overall well-being.

EMPOWERING YOU, TO LIVE A LIFE OF PURPOSE AND WELLBEING.

+ TAKE YOUR GUT ASSESSMENT NOW +

Frequently asked questions.

What is GUTSY and why was it created?

GUTSY is a wellness brand and a movement that encourages self-discovery, empowerment and gut health. Founded in 2023 by AJ (Anubhav Jain), GUTSY was born out of a personal gut health journey and a decade-long exploration into why wellness feels so complex. 

The mission is to simplify gut health and make science-backed care accessible, empowering people to reclaim their energy, mood, immunity, and confidence—one gut at a time.The brand focuses on providing targeted gut health solutions designed to help individuals achieve optimal well-being, break free from limitations, and focus on what truly matters.
 Is GUTSY a UK brand?

Yes, and proudly so. The founder established the parent company ‘The Wellbeing Collective (TWC)” in the UK and started the pursuit of building its inaugural brand, Gutsy. Gutsy product formulation was done in the UK after which it was launched in the Indian market. Our formulations are tailored to suit local digestive sensitivities, climate, and lifestyle—because gut care should feel relevant, not imported. Thus while the parent company TWC is based out of the UK, the brand Gutsy has been made specifically for the Indian market.

What makes GUTSY different from other health brands?

We’re not here to push pills or hop on trends. GUTSY is rooted in real science, human stories, and a whole lot of gut wisdom. What sets us apart is our personalized approach, a team of medical and nutrition experts, our proven delivery tech (Microbac™), and our commitment to supporting your whole gut journey—with empathy, expertise, and authenticity.
Is GUTSY a science-backed brand or just another supplement label?

GUTSY’s formulations are backed by over a decade of research, featuring clinically studied probiotic strains, high-DP prebiotics, functional nutrients and botanicals. But more importantly, we translate science into solutions that feel doable in everyday life. No jargon. No guessing. Just better gut health that actually makes sense.
What does the name ‘GUTSY’ stand for?

It’s more than a name—it’s an attitude. Being GUTSY means trusting your gut (Strong Gut Feeling) showing up for your body, and doing health your way. It’s also a reminder that your gut is the powerhouse of your wellbeing, and looking after it is a bold and brilliant move.
 What inspired the founder to start GUTSY?

After years of dealing with poor gut health and launching earlier wellness ventures, our founder Anubhav Jain saw the need for a brand that wasn’t just selling probiotics—but guiding people through the why and how of healing their gut. GUTSY is the culmination of science, lived experience, and the desire to create meaningful health solutions for the Indian lifestyle.
Is GUTSY only for people with gut issues?

Not at all. GUTSY is for anyone who wants to feel more energetic, resilient, focused, and light. Whether you’re bloated after meals, catching colds too often, struggling to lose weight, or just tired of feeling ‘off’—your gut is involved. We help you tune into it, take charge, and feel good again.
What kind of people is GUTSY built for?

Busy urban professionals. Overwhelmed moms. Creatives, coders, caregivers, thinkers. Anyone who wants to take their health seriously but without the overwhelm. GUTSY was made for real lives—messy schedules, stress, late dinners and all. We meet you where you are, not where wellness clichés say you should be.
 What values does the GUTSY brand stand for?
  • Science over noise
  • Progress over perfection
  • Honest communication
  • Personalised over prescriptive
  • Simplicity, not shortcuts
     

At GUTSY, we believe health is a journey—not a before-and-after—and we’re here to walk it with you.
What’s next for GUTSY?

We’re just getting started. From new product launches to gut education, community events, and AI-led personalization—GUTSY is building a future where taking care of your gut will be as normal as brushing your teeth (just more fun). Stick with us—we’re about to make gut care iconic.